Planful (formerly Host Analytics) is a leading SaaS provider of cloud-based enterprise performance management (“EPM”) applications.


Founded in 2000 and headquartered in Redwood City, California, Planful is a leading provider of cloud-based EPM applications for financial planning & budgeting, consolidation, modeling, reporting, and analytics. Planful’s products enable companies to streamline financial processes and are typically sold into the office of the CFO at medium and large enterprises. With roughly 250 employees, Planful serves over 700 customers across multiple industry verticals, helping clients automate financial processes to accelerate insights and shorten the time it takes to turn those insights into action.

Insight & Approach

The cloud EPM market is rapidly growing as a result of an industry-wide transition from on-premise to cloud solutions as well as increasing greenfield adoption of purpose-built EPM software versus Excel. Vector identified Planful as a leader in the market with strong technology solutions, deep customer relationships, and compelling economics. However, as a portfolio company held in legacy funds of its VC owners, Planful lacked access to capital and strategic guidance needed for the Company to reach its full potential. Under Vector ownership, Planful has a unique opportunity to build on its strengths and capitalize on attractive market dynamics.

Vector Value Add

Vector is significantly increasing investment behind the Company’s product and go-to-market. Vector is collaborating with the Planful management team to grow the company in new market segments, verticals, and geographies, bolster product development and augment their management team and board.