Mood Media is the leading global provider of on-premise audio and visual media services, including music, digital signage, on-hold music and messaging, scent, and integrated audio/video systems.


Founded in 2004 and headquartered in Austin, Texas, Mood Media is the world’s leading on-premise media solutions company dedicated to elevating the customer experience. Mood creates emotional connections between brands and consumers through the right combination of sight, sound, scent, social and systems solutions, reaching more than 150 million consumers each day through more than 500,000 subscriber locations in 100+ countries around the globe. Mood’s clients include businesses of all sizes and market sectors, from the world’s most recognized retailers and hotels to quick-service restaurants, local banks and thousands of small businesses.

Insight & Approach

The on-premise audio and visual market is a mature space that faced industry-wide headwinds when COVID-19 forced much of the on-premise economy to shut down in March 2020. Vector identified Mood as market leader suffering from a short-term, exogenous dislocation, but with a great history, strong team, solid business model, and fantastic blue-chip client base. Under Vector’s ownership and recapitalization, Mood can further solidify its position as the market leader across both existing and new product offerings.

Vector Value Add

Vector provided capital and operating expertise to help Mood navigate the COVID-19 period of economic uncertainty. Vector will also drive significant operational improvements across the business and accelerate investments into new products and solutions. Vector Operating Executive, Malcolm McRoberts, has joined the business as CEO.