Keap is a leading provider of sales and marketing productivity software to small businesses around the world.


Founded in 2001, Keap is a pioneer of SaaS sales and marketing productivity software. The company’s suite of SaaS tools includes CRM, landing pages, and email marketing automation offerings which allow tens of thousands of SMBs around the world to more effectively acquire and engage customers to grow their businesses.

Insight & Approach

Vector has considerable experience in evaluating technology companies focused on SMB customers. As a result, when Keap sought to partner with a credible capital provider who understood their business, Vector structured a flexible security to support the business’s growth objectives.

Vector Value Add

Vector’s nuanced understanding of SMB software business models allowed it to identify and underwrite highly stable customer cohort dynamics. As a result, Vector was able to provide a flexible senior debt security underwritten against the company’s revenue base, allowing Keap to continue to invest in growth.