Patron Technology is a leading provider of event management technology solutions to the live events industry.

About

Founded in 2001 and headquartered in Pittsburgh, Pennsylvania, Patron is a leading provider of event management technology solutions for event organizers at conventions, sports arenas, music venues, performing arts festivals, and other attractions. Patron’s product suite enables event organizers to handle ticketing, fan engagement, advertising, event coordination, client organization, and virtual events. With roughly 200 employees, Patron serves thousands of customers across several live events verticals, helping clients automate their live events and provide exciting and memorable customer experiences.

Insight & Approach

The live event technology industry was severely impacted by COVID-19 and government-mandated closures in 2020. Prior to this impact, the industry had been growing quickly due to strong secular tailwinds of automation and experience-oriented consumer preferences. Vector identified Patron as a leader in this market with a robust technology platform, committed customer relationships, and a strong management team. However, due to the impact of COVID-19 on the business, Patron needed additional capital to weather the pandemic-induced closures in its industry. Under Vector’s ownership, Patron has a strong opportunity to build on its market-leading position and capitalize on attractive industry dynamics as live events return.

Vector Value Add

Vector provided capital and operating expertise to help Patron manage this period of economic uncertainty, while also preparing the company to emerge from the pandemic in a market-leading position with a strong balance sheet, a unified product, and a top-notch team.