Triton is the leading end-to-end software vendor to the digital audio marketplace, enabling audio streaming, advertising, audience measurement and online presence to audio publishers.
Founded in 2006 and headquartered in Sherman Oaks, CA, Triton Digital is a pioneer in the rapidly expanding digital audio marketplace. The Company’s innovative and proprietary software-as-a-service (“SaaS”) solutions and advertising technology enable both live and on-demand audio publishers to build their audiences and enhance revenues globally.
Insight & Approach
Vector identified Triton as a leader in the attractive and expanding global digital audio market and a visionary in paving the way for industry growth with its differentiated technology solutions. Triton recently introduced a2x™, the industry’s first programmatic buying solution for online and mobile digital audio ads. Vector announced its acquisition of Triton Digital in March 2015.
Vector Value Add
Since the acquisition, Vector has been working closely with Triton’s management team to develop and execute a long-term strategic growth plan focused on further strengthening and expanding Triton’s market leading product and service capabilities.